eBTS Course 3.2: Intro to Competitive Intelligence for SMEs [UK]

 This course requires an enrolment key

Course Consulting Only: Admin NLP
Course Consulting Only: Ján SABOL

There are many reasons why you might want to gather competitive intelligence about one of your competitors. Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.